CYCLO®

2024

Quality and integrity are the foundations of this bold spinning mill from Bangladesh that is sets the standard on circularity and sustainability.

CYCLO®’s mission is to redefine sustainability in the textile industry by transforming pre-consumer waste into high-quality and sustainable yarns.

STRATEGY, VISUAL AND VERBAL IDENTITY, EDITORIAL, PRINT

TEAMING UP WITH ANA PICADO / STRATEGY AND VERBAL IDENTITY

CYCLO® doesn’t follow the rules, they rewrite them.
They take waste and spin it into something extraordinary. Driven by relentless innovation and unyielding integrity, they are dismantling the old systems of textiles and weaving a future that’s bold, fearless, and unapologetically better. Every yarn they spin breaks boundaries, every thread defies expectations. This isn’t just circularity; it’s a revolution.

CYCLO® envisions a textile industry where sustainability, quality, and integrity are inextricably linked, and where recycled fibers form the foundation of fashion. By championing innovation, ethical practices, and collaboration, their aim is to become the benchmark for sustainable textiles, driving the industry to act with the same transparency and accountability we uphold.

Partnered with Ana, rebranding this company to its core. The visual identity is both elevated and strong, it pairs elevated fashion aesthetics with the confidence of an global company. The result is an identity that finds strength in a grounded image and a forward tone of voice.
The Cyclo® color palette is based on split complementary colours. Carefully chosen deep shades of green, a pale sage, kraft sand are activated by an energetic pop of orange.
The imagery reflects the mature and elevated personality, a strong commitment with planet, people and careful production processes.