BRUDY COSMETICS

2021

An innovative skincare brand focused in bringing the best for the planet and body care.

Awareness and innovation.
Consciousness and care for from the inside to the outside.

IDENTIDAD VISUAL, LOGOTIPO, DISEÑO IMPRESO, PACKAGING

Photography / Guillermo Fermandez

Brudy Cosmetics is a beauty and skincare brand focused in cientific investigation and innovation. This brand from Barcelona, is the first one to add DHA molecules in their different formulas for face creams and body oils, among other cosmetics products for the body.
The visual identity celebrates one of the brand ́s main values: earnestness. Simultaneously, elegant and earthy feelings evoke the brand ́s spirit and aim: becoming a referent in the cosmetic world due to their product quality and innovation in cosmetic products endorsed by many years for cientific investigation.
Awareness and innovation. Consciousness and care for the planet and the body.

Vegan Innovation is the brand’s tagline.
The visual identity cherish that enduring brand mantra that conveys the essence of the company: sleek but soft, earth and innovative.
This duality is embodied in a logo that is both structured and organic. The details in the logo have a distinct personality that emphasizes the idea that these are products designed specifically with cutting-edge technology and care.

These meanings are equally embodied in typography — a mix of serif and sans serif, balancing elegance and closeness — combined with a soft and earthy color palette. The use of type throughout the Brudy Cosmetics identity is lively but sophisticated, reinforcing the idea of boldness in innovation but also a sense of calm.