Barking House

2020

City, art and fun meet in the visual identity for menswear brand Barking House.

Collaborative fashion to change the world.

Services: STRATEGY, VISUAL IDENTITY, ILLUSTRATION, LOGO DESIGN, PRODUCTION DEV. & PACKAGING

Credits: Photography / Gustavo Karlsson Mkt & Strategy / Diego Caballero + The Pistachio Hub

Barking House is and independent fashion brand project based in Madrid. They think that we are still on time to take action and stop being condescending with the way we treat each other as a society. Their declarative tagline evokes the brand from its voice, a dog. Claiming action as the way to achieve changes. Humans talk, we act.

They want to establish dialogue, honesty and cooperation as guidelines for living and creating a collaborative network. Nosotros, we, nous, noi. We are in a global society and we are not going alone anywhere. This is the main puropose. Also selling good, creative and sustainable clothing. Collaborative fashion to change the world. Fun, ingenuity and a transgressor flow to build the core of this brand’s spirit.

Humour and creativity are at the heart of this brand and are reflected in their tone: they are fun, they laugh at themselves and the world and always have a positive outlook on things; they are inventive because they like to put a twist on things, use wordplay and unique formulas when communicating with others. All these concepts are found on the identity of this original brand. A limited but strong colour palette, off-white and cerulean blue, give a current, modern and significant look.